We’re thrilled to share insights from our participation at New Zealand’s premier Natural Health Products NZ, where Healthy Ageing strategies took center stage.
The event highlighted exceptional opportunities within New Zealand’s Natural Health Products industry and those who partner with it.
Associate Minister for Health, Casey Costello, emphasized the support from New Zealand’s Ministry of Health, creating unprecedented growth avenues for functional foods, beverages and nutraceuticals.
CONSUMER BUYING TRENDS
Despite economic challenges affecting consumer sentiment globally, the evidence-based health and wellbeing industry continues to thrive, driven by increased health awareness post-Covid. Healthy ageing, in particular, stands out as a critical focus area.
HEALTHY AGEING
Consumer interest in functional foods and nutraceuticals for Healthy Ageing is a core focus of growth, based on a rapidly ageing population, with a spotlight on compounds that support health and vitality.
Healthspan vs Lifespan is the measure of wellbeing success. In a recent study, a group was asked if they would rather be 25% healthier vs live 25% longer and overwhelmingly, they said we want to be healthier. Statistics show by 2050 one in four people will be over 60 in Asia Pacific.
As is Kaneka Ubiqunol’s experience, on the agenda is mitochondrial health with the demand for CoQ10 in Ubiquinol form continuing the accelerate, on the top five ingredients that have shown stellar growth, underscoring its core importance as part of an always-on strategy for optimal health, through lifestages from 20+.
Over 90 studies highlight the benefits of Ubiquinol supplementation, showing significant impacts on immunity, stress, sleep, mood, women’s health, cardiovascular health, and energy.
Huge congratulations to all the award winners and a special thanks to Kerry Warn, Sheryl Coombe, David Foreman, and NHPNZ for their contributions as well as our industry colleagues who always make our experience in the region so enjoyable.
UPDATES ON UBIQUINOL SCIENCE
For a comprehensive list of the 90+ scientific studies supporting Kaneka Ubiquinol for cardiovascular health, mitochondrial energy production/ATP, reproductive health, cognition and general wellbeing, contact us. Share your email to join our database for upcoming FREE Kaneka Ubiquinol Educational events with leading experts in cardiology, pharmacy, integrative medicine, and more.
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