China’s biggest online commerce company votes for Ubiquinol

Kaneka Ubiquinol has been selected by Alibaba as ‘The Champion Ingredient’ for their 100-year-old project, a health theme championing healthy ageing and longevity. Alibaba’s recognition signifies a collaborative commitment to support Ubiquinol’s product sales through renowned platforms Tmall.

This partnership is poised to usher in a period of robust growth for all brands which list Ubiquinol as one of their products, particularly as it’s already a trending health ingredient in the cross-border e-commerce space on Tmall.

Whether as a single ingredient or in combination products, Ubiquinol is set to witness exponential growth in the ensuing months and years.

How is ubiquinol involved in healthy ageing?

Approximately 90% of the CoQ10 found naturally in the blood plasma in our bodies is found in the ubiquinol form. Compared to ubiquinone, ubiquinol has superior bioavailability by three to eight times.

The science of ubiquinol has been researched for 40 years, supported by 90+ published studies, as a strategy to support energy production in the mitochondria and to support cardiovascular system function, male fertility and reproductive function, support cognitive and mental function, and support general health and wellbeing.

Research indicates that the body’s endogenous production of ubiquinol begins to wane from the age of 30, impacting the energy production in the cells of our body, affecting mitochondrial health. A decrease in ubiquinol levels can impede cellular energy production, contributing to oxidative stress, inflammation and fatigue.

Ubiquinol is suggested as a key ingredient for brandholder’s to include in their Healthy Ageing product range, as a mono or combination product formulation.

Alibaba’s support for Kaneka Ubiquinol marks a significant opportunity for brandholders and consumers in the region, accelerating knowledge about the essential role of mitochondrial health and ubiquinol in supporting optimal wellbeing.