Innovation Beyond Formats and Formulas at NHPNZ
In the natural health sector, innovation is more than introducing a new format or combining ingredients in a novel way. True innovation lies in pushing scientific boundaries, applying rigorous clinical validation, and delivering solutions that not only meet consumer demand but also enable brandholders to differentiate with confidence.
As regulatory landscapes tighten and consumers grow more discerning, the need for proven, evidence-based ingredients has never been greater. This is the environment where Kaneka Ubiquinol™ thrives.
The Central Role of Mitochondrial Health
Mitochondrial efficiency is increasingly recognised as a core driver of energy production, resilience and healthy ageing. These tiny organelles power every cell in the body, influencing cardiovascular, neurological, reproductive, and musculoskeletal function. When mitochondrial efficiency declines, so too does overall vitality and long-term health potential.
For over 45 years, Kaneka has been advancing the science of Ubiquinol, positioning it as a gold-standard ingredient in mitochondrial health. Backed by more than 100 clinical studies and supported by over 80 global patents, Kaneka Ubiquinol™ is manufactured using a patented precision fermentation process that ensures unparalleled purity, stability, and bioavailability.
Recognition for Scientific Leadership
This depth of research and commitment to quality has earned Kaneka Ubiquinol™ significant recognition across the industry. In 2024, it was awarded Ingredient of the Year by Complementary Medicines Australia, a reflection of its clinical relevance and market leadership. Most recently, Kaneka Ubiquinol™ was named a 2025 NutraIngredients-Asia Award Finalist in the Women’s Health Innovation category, underlining its role in advancing premium health categories spanning cardiovascular, cognitive, reproductive, women’s health, and healthy ageing.
These accolades demonstrate how Kaneka Ubiquinol™ is shaping not only today’s product pipelines, but also the future direction of evidence-based nutraceutical innovation.
NHPNZ Innovation Day 2025: Connecting Science and Industry
The Natural Health Products NZ Innovation Expo is the country’s premier platform for showcasing new products, ingredients and processing capabilities. Bringing together suppliers, manufacturers, brandholders, and healthcare professionals, the event creates the space for collaboration and knowledge-sharing across the value chain.
For the second consecutive year, Kaneka Ubiquinol™ was proud to attend and sponsor the Natural Health Products New Zealand Innovation Expo on 14 October at the Aotea Centre in Auckland.
This year’s programme, “Creating Space for Innovation,” showcased how science-led thinking is reshaping the future of natural health. Across sessions exploring mitochondrial function, cognitive performance, metabolic vitality and cellular energy, one message was clear: innovation begins at the cellular level.
From mitochondria-targeted therapies, and mitochondrial and healthy ageing support, to next-generation probiotics and traceability technologies, the program reflected a dynamic convergence of science, technology and wellness.
Futurist Victoria Mulligan highlighted how global megatrends — from urban transformation to the optimisation of health and the rise of the Longevity Economy — are reshaping how we innovate for wellbeing. Her message reinforced the Expo’s innovation theme: in an era defined by rapid change and misinformation, brands that embrace science-backed, proactive health solutions will be best positioned to thrive.
At the heart of this conversation, Kaneka Ubiquinol™ continues to lead in clinically validated mitochondrial science, empowering brands to develop evidence-based solutions that enhance energy, resilience and healthy ageing.
As proud lunch sponsor and long-time advocate for advancing mitochondrial health, we extend our thanks to NHP NZ for another inspiring event — one that continues to fuel innovation across the nutraceutical sector.
And congratulations to our lucky door prize winners and the recipients of the NHP Supplier of the Year Awards.